![]() We would love the opportunity to help drive the business together in independent convenience stores.” Our team is expanding into more areas of the U.S. “We have proven ways to help drive business. “Together, we can sell some more stuff here,” he says. Representatives stay in touch with store owners, stopping by to check in or let them know about upcoming products and promotions. And Vander Schaaf says it’s not designed to be a short-term relationship. Street Team 5 wants to be seen as a partner. Representatives often talk about the importance of only selling 5-hour ENERGY products out of branded displays to ensure the best possible customer experience. Then, depending on the owner’s interest level, that solution can involve expanding the size of a sales rack, installing more racks, or adding point-of-sale materials. “We can customize a solution for that store because we’re physically there.” “Each store layout is different,” he says. It starts with an on-site evaluation of the store layout and a discussion of what shot flavors are selling. It can take a few visits over several weeks or months to help a store maximize its sales potential. The process isn’t always quick, Vander Schaaf says. That outcome is good for Living Essentials, the makers of 5-hour ENERGY, and c-store owners as well, since the shots are among the most profitable items a store can sell, he adds. “Our goal is whatever products that they carry, that they’re merchandised cleanly and effectively so the consumer has the best possible experience,” Vander Schaaf says. By educating owners and providing free point-of-sale materials, the team aims to increase the visibility - and the sale - of 5-hour ENERGY products. That scenario is what Dan Vander Schaaf, the senior director of retail operations with Street Team 5, says he hopes happens every time a Street Team 5 representative walks into an independent convenience store. We want to help you sell more 5-hour ENERGY.” “How much will it cost? I’ve had this rack for a decade. “Can I put a new rack up for you? I have one in the car.” “We find that 5-hour ENERGY® shots sell best close to the register,” she says. It currently has some lighters and a small box of individually wrapped candies. “This rack is pretty far away from your cash register,” she says. The representative looks over your front counter. She hands you a sales sheet with SKU numbers and bar codes. “Here’s a list of the best-selling flavors, which will look great on a new rack.” Have you thought about putting up a new one?” she asks. The labels are peeling and slightly faded. She walks a few feet over to your sales rack. “Well, let’s see what we can do,” the representative says.
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